Diageo UK (Haig Club) tasked us with the design and build of a Haig Club bar for the GQ Men of the Year awards 2018. The event was held in the Tate Modern, London. The sheer scale of the venue meant we needed to go big.
We used custom made steel mesh as a foundation to the 6m display. We then designed an etched acrylic panel that was internally lit to give the brand standout from all angles in the dark event space.
The final product was a perfect example of render to reality and worked fantastically in such an iconic space.