South Korean thriller Parasite has triumphed at the Oscars, winning four golden statuettes out of six nominations. The win for International Feature Film was all but a foregone conclusion, even...
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Just as Kansas City Chiefs and San Francisco 49ers battled for the National Football League Championship, major brands and marketing agencies fought for our attention during the Super Bowl Sunday. ...
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The big day for American Football lovers is almost here, the Super Bowl. Each year, millions of people gather to watch the National Football League Championship and cheer on their...
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Common New Year Resolutions for most people is to lose weight, eat better, get healthy and do more things to make the world a better place. And what's great about...
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2019 saw a new phrase enter the public consciousness in our endeavour to live our lives more sustainably. “Flygskam”, the Swedish for flight shame, is a concept whereby people are...
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Voice assistant devices such as Amazon’s Echo, Google Home and Siri have left the era of new and novelty, and have entered mainstream. Over the past two years in particular...
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TikTok has become one of the most popular social media app for the Gen-Z demographic. It was released in 2017 and allows people to create and share short lip-syncing videos,...
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Verve are delighted to announce that they have earned their spot amongst the greats in the revered list of The Drum’s Top 100 Independent Agencies 2019. A first-time entrant, Verve...
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Updated the 2nd December 12:11 It's that time of year when brands release their newest Christmas campaigns for all of us to get in the festive mood. We will be...
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In an age of charity- scepticism, fundraising organisations have to be really innovative with how they deliver their message. Luckily, when it comes to reaching people, where there is emotion,...
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Ever since gif stickers from Giphy became searchable and accessible natively via Instagram and Snapchat stories, brands have been rushing to create content to show up when users are looking...
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As we gear up for this year’s Halloween, we take a quick look back at last year to see what gave consumers a scare and flooded social media feeds. From...
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When the government gets involved in advertising itself to the rest of the world, it usually comes with a whopper budget. Running into the hundreds of millions, states invest heavily...
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Brands tend to avoid their competitors through their marketing comms. There is absolutely nothing wrong with this but every so often, it pays to take a risk. That means sharing...
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ISO 20121 AND SUSTAINABILITY #GREENINGWITHMEANING ‘Single-use’ was the official Collins’ word of the year in 2018. Other popular terms from this year were; virtue signalling, humble bragging and moral posturing;...
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After a summer of speculation, pre-season preparation and transfer tugs-of-war, football is back. For the past couple of weeks, all eyes have been on the pitch as teams from all...
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In today’s ever growing, ever saturated market, standing out for the right reasons has become even more difficult. Brands and agencies alike are turning to alternative tactics to capture the attention...
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From artificial intelligence to augmented reality, the beauty industry is no stranger to using the latest technology to entice, engage and convert consumers on the shop flow. Brands are combing...
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Brands like Slazenger have been serving up a successful sponsorship with Wimbledon for 113 years - so how do newer partnerships like OPPO create share of voice? The answer seems...
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This summer’s FIFA Women’s World Cup in France is estimated to reach 1 billion viewers - a staggering 250 million viewer increase. Understandably, this dramatic leap in interest has not...
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There’s no denying that Instagram has become somewhat of a social media powerhouse over the last few years. Instastories in particular have grown in popularity with over 400 million viewers...
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Once the centre of the war of drugs, cannabis is now at the centre of a growing industry and massive consumer market. The industry has been ablaze over the past...
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The popularity of summer music festivals has grown phenomenally in recent years. The growing array of festivals is paving the way for brands to creatively engage with the festival goers...
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The Premier League is currently valued at £7.66 billion making it one of most lucrative sporting competitions globally. With Manchester City just crowned as 2018/19 champions after one of the...
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Game of Thrones has been an unavoidable topic of conversation here in Verve this week with the final season going to air. It got us thinking about some brands that...
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April Fool’s is a great occasion for brands to show their lighter side and have some fun with consumers. 2019 has been no exception with everyone from Google to MacDonald's...
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Mother’s Day is just around the corner and brands are firing up with their creative minds to come up with memorable campaigns to engage the audience emotionally and leave lasting...
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Online gaming - Twitch and YouTube in particular - are changing the stereotype of gaming as a loner activity to one that has grown real communities, friendships and even romances....
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There's very high likehood that in the past couple of months TIK TOK has come up in conversation among your marketing peers. There's good reason as with over 500 million...
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SXSW has become a 9 day mecca for the world’s biggest brands and insiders to demonstrate ingenuity, creativity and big ideas. Below we’ve chosen some of our favourite events and...
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They love me, they love me not… whatever you decide brands will still fight for your attention using any significant holiday as a chance to jump on the bandwagon. Valentine’s…
There was more than just one battle happening at the Super Bowl on Sunday. Every year big brands unveil their highly anticipated ads, all competing against each other to win…
Gone are the days of uploading countless photo albums and sharing status updates on Facebook. While many Millennials still have a Facebook account, they’re choosing alternative ways to interact with…
Snap, tag, share. Three words that have become increasingly common in our day to day vocabulary. From perfectly pastel pop-ups to indulgent museums, we’re increasingly being exposed to new experiences…
Las Vegas, Nevada, 11 Venues, 2.5 million net square feet of exhibits, 4,500 companies and 180,000 attendees, yes this is CES 2019. It’s easy to think of CES as a…
Whether you love them or hate them, emojis have wormed their way into our digital culture and our way of communicating. In the same way that we use body language…
What a year it’s been for digital and tech in 2018! We’ve seen the good, the bad, and the ugly unfold throughout the year as it continues to shape-shift at…
Many brands around the festive season spend a fortune creating heart warming and festive Christmas adverts. But forget about the John Lewis’ and Dunnes Stores of this world and think...
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Food has become more than just something we put in our bodies for energy. It’s developed into a lifestyle, with many millennials now referring to themselves as “foodies”. When we’re…
Big data can unveil real truths about your customer. Taking a deep dive into this information can lend insight on consumer behaviour, perception and attitudes (even things like how people…
Halloween offers brands the opportunity to do something a little different. Let’s have a look at 5 brands who decided to put the fear of god into their customers…
A few short weeks after the spectacle of London Fashion Week came to an end, London was back in the world’s spotlight with the famous London Cocktail Week. Every year,…
