KEW GARDENS, FOUR REALMS & ICE SKATING
CHRISTMAS AT KEW
Kew Gardens gets a glittering seasonal makeover with ‘Christmas at Kew 2018’. Prepare to be dazzled by a million sparkling pea-lights, thousands of laser beams, tree canopies flooded with festive colour and the new moonlit Laser Garden!
There’ll be plenty to do for both adults and children. Find out more info here.
BOMPAS & PARR 4 REALMS
Bompas & Parr are treating consumers to an immersive experience inspired by Disney’s ‘The Nutcracker and the Four Realms’. Visitors will be taken on a magical journey focusing on touch, smell and taste.
The activation kicked off on December 10th and runs until the 31st at Westfield London. For more info click here.
ICE ICE BABY SKATING (TO MUSIC)
Get into the Christmas mood with some ice skating at the Natural History Museum Ice Rink. Glide, slip or slide past the spectacular backdrop of one of London’s most iconic landmarks. For those who like to bop to some tunes, check out their Acoustic Lates sessions. For more info click here.
DEPAUL UNHEARD – PLAYLISTS AGAINST HOMELESSNESS
Tune into Spotify playlists telling the stories of young homeless people in the UK. This campaign creates a fresh approach to storytelling, using a new medium to reach a target who it otherwise might not engage. Find out more here.
THE GREYEST DAY OF THE YEAR
Have you heard of the new national holiday from Finnish Gin brand Hartwall? The company side-stepped increasingly strict Finnish alcohol laws by making the ‘Greyest Day of the Year’ a festival celebrating their grey weather and brand colours to keep the it in mind where alcohol advertising is banned. Find out more here.
LAST MINUTE CANCELLATIONS MEANS NEW BIZ
Anyone who has ever worked in hospitality will tell you pains of last minute cancellations, or even worse… no shows. Enter Last Table, a new Twitter business based on restaurant cancellations around Ireland. Restaurateurs can tag @LastTable sharing any last minute availability in hope of filling that empty table. Find out more info here.
SWAROVSKI CHRISTMAS INSTALLATION
Swarovski have created a number of activations to celebrate the festive season, all linked with a “sparkle” theme. The giant “Sparkling Box” features an interactive piece on each side, including a gif photo booth, virtual snowscape, and screen with Swarovski’s Christmas ads and festive gifts.
The brand also have a ‘Sparkle Street’ activation featuring a Christmas tree with digital advertising, where passersby can have their picture taken on front of a festive landscape and printed out as a Christmas card. For more info click here .
Royal Mail are spreading festive cheer placing post boxes with a twist around the UK. The post boxes are decorated with a Christmas theme and play the sound of sleigh bells or a message from Santa when someone drops a letter or postcard inside. For more info click here.
WORD OF THE WEEK
Gamification involves turning ordinary tasks that people do because they have to, into something they want to do.
By gamifying a consumer experience you often see increased engagement rates, particularly amongst experience led consumers such as Gen X, Gen Y and millennials.
There are many ways brands incorporate gamified experiences into consumer touch points. One example is creating a AR (augmented reality) map which consumers can explore to discover anything from prizes to branded content. – Think Pokemon GO for brands.