Heinz No Added Salt & Sugar

When Heinz released a healthy No Added Salt & Sugar Ketchup, there were some very healthy results. Our fully integrated campaign created sales of 5.5% market share within the first month alone. How did we generate such a healthy appetite for this new product? With an omnichannel campaign that left no touchpoint unturned.

(Highlights for numbers section – 29 locations / 17,000 contacts / +7% growth