As Coronoavirus sweeps the world, we’re living in a time of unprecedented social and societal measures, the scope of which likely won’t be apparent for years to come. Billions of people around the world are coming to terms with a new way of living inside a crisis, with the words quarantine, self-isolation and social distancing now a part of everyday vernacular.
It is a time of great anxiety but also incredible solidarity as countries around the world start to come together as a global community by sharing information and resources and keeping those important messages going. Wash your hands, stay at home as much as possible and observe that all-important two meters of social distancing. Every single person can do their part to help flatten the curve and spare our emergency and medical services from an onslaught of cases.
Brands are doing their part too, reinforcing the important message of social distancing with subtle logo refreshes. This isn’t about self-promotion, it’s about self-preservation. Read on for some examples.
Megabrand Coca-Cola took their message to Times Square in the middle of New York City. They spaced out the normally tightly entwined letters of their instantly recognisable brand, adding the inspiring message “Staying apart is the best way to stay united.”
Volkswagen recently went through a logo redesign and has taken that new look and given it a social distancing refresh, alongside an inspirational message from the venerable automaker, founded in 1937.
Fellow German carmaker Audi also reshaped their iconic four rings logo for a time of social distancing.
Mercado Libre is the biggest e-commerce site in Latin America, with almost 200 million users logging in to purchase all manner of goods online. They recently replaced their long-standing handshake logo with something a little more appropriate to today.