Tommy’s – Together for Change
The power of Together For Change lies in its simplicity. The campaign was created to help support couples going through the grieving process of a miscarriage. This delicate message was delivered with a really subtle execution as the video follows the journey of the couple through social media. It proves that the delivery and execution of a message can be as important as the message itself.
Amnesty International – Through the eyes of a refugee
Charity donations are based on empathy but how do we get people to donate to a cause that feels a million miles from their own everyday life?
Amnesty International went extremely lateral with this campaign by using hypnosis to put people in the shoes of the victims. Five people volunteered to experience what Syrian refugees go through in escaping their country before watching the footage of themselves back afterwards. At the end of the video, the five volunteers meet the Syrian woman behind the story. This further brings home the reality of the refugee crisis by using empathy-provoking storytelling techniques.
The Childhood trust – The Real Christmas Story
Christmas charity campaigns often rely on portraying the extreme struggles of those in developing countries to garner a reaction but often overlook the challenges faced by those on our own doorstep. The story by Childhood Trust forces us to reconsider what we deem to be a perfectly happy scene at Christmas time.
Cat Protection – Genie’s Christmas Wish
We’ve noticed that dogs really steal the show at Christmas, while the aloofness of cats tend to jar with yuletide cheer. As the UK’s largest feline welfare charity, Cats Protection have a different story to tell . This short animation follows the true story of a young girl and the bond between her and her feline friend, casting the cat in a new and caring role to help boost donations at Christmas time.