Mental health is just as important as our physical health. Because of Coronavirus, people all over the world are experiencing high levels of mental and emotional stress. According to the World Health Organisation, one in four people in the world will be affected by mental health issues at some point in their lives.
For this year’s Mental Health Awareness Month, we looked to see what brands have been doing to show their support to individuals who experience mental health problems each year.
Loneliness and isolation have been one of the main consequences of COVID-19 lockdown. To help stay connected with friends and family, Irish postal service An Post delivered over five million free postcards to homes and post offices nationwide. This was the launch of their new campaign to encourage communities all over Ireland to write and to keep in touch, sending messages for free to all across the nation.
Blogging and social platform Tumblr has launched a mental health action to help provide its community with resources and support during the Coronavirus pandemic. They have teamed up with anti-bullying charity Ditch the Label to create content to guide and support people through some of the emotional hardships that they may be feeling right now. You can check them out here.
The American backpack brand Jansport has created a #LightenTheLoad campaign to offer people valuable mental health resources, especially during these unsettling times. The campaign is about providing a place for young people to talk about mental health through several Instagram Live sessions with mental health experts. Find out the different topics they’ll be discussing here.